Your Serum Pairing Guide

Choose one morning serum. Choose one evening serum. Target both concerns.

Brightening Serum

Brightening

Tone + radiance

AMShop serum
Hydration Serum

Hydration

Plump + replenish

AM / PMShop serum
Recovery Serum

Recovery

Calm + comfort

AM / PMShop serum
Renewal Serum

Renewal

Barrier + smoothness

AM / PMShop serum
Firming Serum

Firming

Texture + visible lines

PMShop serum

Mix and match by concern

Use the first serum in the morning and the second in the evening.

Dark marks + fine lines

AMBrightening→PMFirming

Sensitivity + fine lines

AMRecovery→PMFirming

Dark marks + sensitivity

AMBrightening→PMRecovery

Dry barrier + fine lines

AMRenewal→PMFirming

Dark marks + dehydration

AMBrightening→PMHydration

Dehydration + weak barrier

AMHydration→PMRenewal

Dark marks + dry barrier

AMBrightening→PMRenewal

Dehydration + irritation

AMHydration→PMRecovery

Dehydration + fine lines

AMHydration→PMFirming

Weak barrier + irritation

AMRenewal→PMRecovery

How to begin

  • Brightening: Start 3 mornings weekly, then build towards daily use.
  • Firming: Start 2–3 evenings weekly, then increase as tolerated.
  • Hydration, Recovery + Renewal: Suitable for daily use in your chosen AM or PM slot.

AM: serum > moisturiser > SPF   |   PM: serum > moisturiser

Introduce one new serum at a time. Reduce use if irritation occurs. Results vary by individual skin.