Your Serum Pairing Guide
Choose one morning serum. Choose one evening serum. Target both concerns.
Brightening
Tone + radiance
AMShop serum
Hydration
Plump + replenish
AM / PMShop serum
Recovery
Calm + comfort
AM / PMShop serum
Renewal
Barrier + smoothness
AM / PMShop serum
Firming
Texture + visible lines
PMShop serumMix and match by concern
Use the first serum in the morning and the second in the evening.
Dark marks + fine lines
AMBrightening→PMFirming
Sensitivity + fine lines
AMRecovery→PMFirming
Dark marks + sensitivity
AMBrightening→PMRecovery
Dry barrier + fine lines
AMRenewal→PMFirming
Dark marks + dehydration
AMBrightening→PMHydration
Dehydration + weak barrier
AMHydration→PMRenewal
Dark marks + dry barrier
AMBrightening→PMRenewal
Dehydration + irritation
AMHydration→PMRecovery
Dehydration + fine lines
AMHydration→PMFirming
Weak barrier + irritation
AMRenewal→PMRecovery
How to begin
- Brightening: Start 3 mornings weekly, then build towards daily use.
- Firming: Start 2–3 evenings weekly, then increase as tolerated.
- Hydration, Recovery + Renewal: Suitable for daily use in your chosen AM or PM slot.
AM: serum > moisturiser > SPF | PM: serum > moisturiser
Introduce one new serum at a time. Reduce use if irritation occurs. Results vary by individual skin.
