Privacy Policy

Privacy Policy

Last updated: August 2026

At AMZE®, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit www.amze.co.uk, purchase our products, contact us, subscribe to our marketing communications or otherwise interact with AMZE®.

This policy should be read alongside our Terms & Conditions and Cookie Policy.

1. Who We Are

AMZE® is operated by:

AMZE & CO LIMITED
Trading as AMZE®

167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom

Website: www.amze.co.uk

Email: [INSERT PRIVACY / CUSTOMER SERVICE EMAIL]

For the purposes of UK data protection law, AMZE & CO LIMITED is the data controller responsible for the personal information described in this Privacy Policy.

2. Information We Collect

Depending on how you interact with AMZE®, we may collect the following types of personal information.

Identity Information

This may include:

  • your name;

  • title where provided; and

  • account or customer identification information.

Contact Information

This may include:

  • billing address;

  • delivery address;

  • email address; and

  • telephone number.

Order & Transaction Information

This may include:

  • products purchased;

  • order history;

  • order value;

  • returns and refunds;

  • delivery information;

  • discount codes used; and

  • information relating to customer service enquiries.

Payment Information

Payments are generally processed securely by third-party payment providers.

We may receive limited information relating to your payment, such as:

  • payment status;

  • payment method;

  • transaction reference; and

  • limited card information such as the final digits of a payment card.

We do not normally receive or store your complete payment card details.

Account Information

If our website allows you to create an account, we may process information such as:

  • your login details;

  • order history;

  • saved addresses;

  • account preferences; and

  • communication preferences.

Passwords are handled through our website or platform provider and should be stored using appropriate security measures.

Communications

We may collect information you provide when you:

  • contact customer service;

  • email us;

  • submit an enquiry;

  • send us a social media message;

  • make a complaint;

  • request a return or refund; or

  • otherwise communicate with AMZE®.

Marketing Information

We may record:

  • whether you have subscribed to marketing;

  • your marketing preferences;

  • when and how consent was provided where applicable;

  • whether you have opened or interacted with marketing communications; and

  • whether you have unsubscribed.

Technical & Website Information

When you use our website, we may automatically collect technical information such as:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate geographic location derived from technical information;

  • website pages viewed;

  • referring website;

  • time spent on pages;

  • interactions with our website; and

  • cookie or similar technology identifiers.

Further information about these technologies can be found in our Cookie Policy.

3. How We Collect Your Information

We may collect personal information:

Directly from you

For example when you:

  • place an order;

  • create an account;

  • contact us;

  • sign up for marketing;

  • enter a promotion;

  • submit a review; or

  • request customer support.

Automatically

Certain technical information may be collected automatically when you use our website through cookies and similar technologies.

From Service Providers

We may receive information from businesses that help us operate AMZE®, including:

  • our e-commerce platform;

  • payment processors;

  • delivery providers;

  • analytics providers;

  • advertising platforms;

  • email and marketing platforms; and

  • customer service systems.

From Social Media Platforms

If you interact with AMZE® through social media, the relevant platform may provide us with certain information depending on your settings and how you interact with our account or advertising.

4. How We Use Your Personal Information

We only use personal information where we have an appropriate reason for doing so.

We may use your information for the following purposes.

Processing Your Orders

We use your information to:

  • process purchases;

  • take and verify payment;

  • send order confirmations;

  • arrange delivery;

  • manage returns and refunds; and

  • communicate with you about your order.

Our lawful basis is normally that this processing is necessary to perform our contract with you.

Customer Service

We may use your information to:

  • respond to questions;

  • resolve complaints;

  • assist with products or orders;

  • process returns; and

  • manage customer relationships.

Depending on the circumstances, this may be necessary to perform our contract with you or for our legitimate interests in operating and improving our customer service.

Operating & Improving Our Business

We may process information to:

  • administer our website;

  • understand how customers use our website;

  • improve our products and services;

  • analyse sales and customer behaviour;

  • troubleshoot technical problems;

  • maintain website security; and

  • prevent fraud or misuse.

Where appropriate, we rely on our legitimate interests in operating, protecting and improving our business.

Where cookies or similar technologies require consent, we will seek that consent before using them.

Legal & Regulatory Compliance

We may use or retain personal information where necessary to:

  • comply with accounting and tax requirements;

  • meet product safety or regulatory obligations;

  • respond to lawful requests from authorities;

  • establish, exercise or defend legal claims; and

  • comply with other legal obligations.

Our lawful basis is generally compliance with a legal obligation or, where appropriate, our legitimate interests.

5. Marketing Communications

If you choose to receive marketing from AMZE®, we may send information about:

  • new AMZE® products;

  • skincare collections;

  • special offers;

  • promotions;

  • discounts;

  • product launches;

  • skincare information; and

  • other AMZE® news.

Depending on the circumstances, we may rely on your consent or another lawful basis permitted under applicable law.

You can unsubscribe at any time by:

  • clicking the unsubscribe link within a marketing email; or

  • contacting us directly.

Withdrawing from marketing does not affect service communications that are necessary to fulfil an order or deal with your account.

UK electronic marketing is also subject to the Privacy and Electronic Communications Regulations (PECR). The ICO explains that consent is required in a number of electronic-marketing situations, while legitimate interests may be available in others where PECR permits it.

6. Cookies & Similar Technologies

Our website may use cookies, pixels and other similar technologies.

These technologies may be used to:

  • keep the website functioning;

  • maintain your shopping basket;

  • remember preferences;

  • keep our website secure;

  • understand website usage;

  • measure website performance;

  • personalise content; and

  • measure or deliver advertising.

Some cookies are necessary for our website to operate.

Other cookies, including certain analytics and advertising technologies, may require your consent before they are used.

Where consent is required, you will be given the opportunity to accept or reject those technologies through our cookie controls.

You can change your cookie preferences where our website provides this functionality.

The ICO states that organisations generally need to tell users what non-essential cookies do and obtain actively given consent before using them; strictly necessary cookies can fall within an exemption.

Please see our separate Cookie Policy for more information.

7. Who We Share Your Information With

We do not sell your personal information.

We may share personal information with trusted organisations where reasonably necessary to operate AMZE®.

These may include:

E-commerce & Website Providers

Our website may be hosted or operated using third-party e-commerce technology, including Shopify and associated service providers.

These providers may process personal information in order to operate our store, checkout and related services.

Payment Providers

Payment providers may process information necessary to securely complete your transaction.

Delivery & Fulfilment Providers

We may provide your name, delivery address, telephone number, email address and order information to couriers, warehouses or fulfilment providers where necessary to deliver your order.

IT & Website Providers

We may use providers for:

  • website hosting;

  • technical support;

  • security;

  • cloud storage;

  • customer management; and

  • communications.

Marketing & Analytics Providers

Where permitted, we may work with providers that help us:

  • send marketing communications;

  • understand website performance;

  • measure advertising;

  • manage social media campaigns; and

  • analyse customer interactions.

Where consent is required for these activities, we will seek it before relevant technologies are activated.

Professional Advisers

We may disclose relevant information to professional advisers such as:

  • accountants;

  • solicitors;

  • insurers;

  • consultants; and

  • regulatory advisers.

Government & Regulatory Authorities

We may provide information where legally required to government agencies, regulators, courts, law enforcement agencies or other competent authorities.

8. Social Media & Advertising

AMZE® may use social media and digital advertising platforms to advertise our products.

These may include platforms such as:

  • Instagram;

  • Facebook;

  • TikTok;

  • Snapchat;

  • YouTube;

  • X; and

  • other advertising or social platforms we may use from time to time.

Depending on your cookie choices and the technology being used, these platforms may receive information relating to your interactions with our website.

They may also independently process information under their own privacy policies.

Where advertising cookies or tracking technologies require consent, they will not be activated unless the appropriate consent has been obtained.

9. International Transfers

Some of the organisations that provide services to AMZE® may operate outside the United Kingdom.

As a result, personal information may occasionally be transferred to or processed in another country.

Where UK data protection law requires safeguards for an international transfer, we will take appropriate steps designed to ensure that personal information receives an appropriate level of protection.

These measures may include relying on:

  • UK adequacy regulations;

  • recognised contractual safeguards;

  • the UK International Data Transfer Agreement;

  • an approved UK Addendum to standard contractual clauses; or

  • another lawful transfer mechanism.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, regulatory and reporting requirements.

Different categories of information may be retained for different periods.

For example:

Order & Transaction Records

Certain records may need to be kept for a number of years to meet tax, accounting and legal requirements.

Customer Service Records

We may retain communications for a reasonable period after an enquiry has been resolved in case further assistance or a dispute arises.

Marketing Information

We may retain your marketing information while you remain subscribed.

If you unsubscribe, we may retain limited information on a suppression list so that we can respect your request not to receive further marketing.

Website & Analytics Data

Retention periods may vary depending on the specific technology or service used.

Further details may be provided in our Cookie Policy.

11. Security

We take reasonable organisational and technical measures designed to protect personal information against:

  • unauthorised access;

  • accidental loss;

  • misuse;

  • alteration;

  • disclosure; and

  • destruction.

We also seek to ensure that organisations processing personal information on our behalf use appropriate safeguards.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

12. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you a number of rights in relation to your personal information.

These may include:

Right of Access

You may ask us for a copy of the personal information we hold about you.

Right to Rectification

You may ask us to correct personal information that is inaccurate or incomplete.

Right to Erasure

In certain circumstances, you may ask us to delete your personal information.

This right is not absolute and we may need to retain certain information where required or permitted by law.

Right to Restrict Processing

In certain circumstances, you may ask us to restrict the way we use your personal information.

Right to Data Portability

In certain circumstances, you may ask to receive personal information you provided to us in a structured, commonly used and machine-readable format.

Right to Object

You may have the right to object to certain processing based on legitimate interests.

You have the right to object to the use of your personal information for direct marketing.

Right to Withdraw Consent

Where we rely on your consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing that took place before consent was withdrawn.

13. Exercising Your Rights

To exercise any of your data protection rights, please contact us at:

[INSERT PRIVACY / CUSTOMER SERVICE EMAIL]

Please tell us:

  • your name;

  • how we can contact you; and

  • the nature of your request.

We may need to request reasonable information to verify your identity before responding.

There is normally no charge for exercising your data protection rights, although the law permits fees or refusal in certain limited circumstances involving manifestly unfounded or excessive requests.

14. Complaints

If you have concerns about how AMZE® handles your personal information, please contact us first so that we have an opportunity to resolve the issue.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Further information about your rights and how to make a complaint is available through the ICO.

15. Children

Our website and products are not designed to knowingly collect unnecessary personal information from children.

If a person under the age of 18 purchases from our website, involvement from a parent or guardian may be appropriate depending on their age and the circumstances.

We do not knowingly use children's personal information for targeted marketing contrary to applicable data protection and advertising requirements.

If you believe that a child has provided personal information to us inappropriately, please contact us.

16. Reviews, Competitions & Promotions

If you submit a product review, enter a competition or participate in a promotion, we may process information necessary to administer that activity.

Additional terms or privacy information may apply to particular competitions or promotions.

If you submit content for publication, such as a review, photograph or testimonial, information you choose to make public may be visible to other website users.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes may be made to reflect:

  • changes to our website;

  • new technologies;

  • changes to the services we use;

  • changes to our business;

  • changes to applicable law or regulation; or

  • changes to the way we process personal information.

The latest version will be published on www.amze.co.uk and the date at the top of this policy will be updated.

We encourage you to review this Privacy Policy periodically.

18. Contact Us

For questions concerning this Privacy Policy or how AMZE® handles your personal information, please contact:

AMZE & CO LIMITED
Trading as AMZE®

167–169 Great Portland Street
5th Floor
London
W1W 5PF
United Kingdom

Email: [INSERT PRIVACY / CUSTOMER SERVICE EMAIL]

Website: www.amze.co.uk

AMZE® — Science Inspired. Naturally Beautiful.