{"product_id":"firming-serum","title":"Firming Serum","description":"\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eFirm. Hydrate. Renew.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eAMZE® Firming Serum\u003c\/strong\u003e is a lightweight, fast-absorbing facial serum developed to help improve the appearance of smoother, firmer and healthier-looking skin while providing lasting hydration and everyday skin comfort.\u003c\/p\u003e\n\u003cp\u003ePowered by a carefully selected blend of \u003cstrong\u003eBakuchiol\u003c\/strong\u003e, \u003cstrong\u003eNiacinamide\u003c\/strong\u003e, \u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e and a \u003cstrong\u003eFive-Ceramide Complex\u003c\/strong\u003e, this advanced formula helps support the skin's natural moisture barrier while leaving skin feeling soft, supple and refreshed.\u003c\/p\u003e\n\u003cp\u003eSkin-conditioning ingredients including \u003cstrong\u003ePanthenol\u003c\/strong\u003e, \u003cstrong\u003eBetaine\u003c\/strong\u003e, \u003cstrong\u003eAllantoin\u003c\/strong\u003e, \u003cstrong\u003eBilberry Fruit Extract\u003c\/strong\u003e and \u003cstrong\u003eRaspberry Fruit Extract\u003c\/strong\u003e help maintain hydration and comfort, making this serum an ideal addition to both morning and evening skincare routines.\u003c\/p\u003e\n\u003cp\u003eIts silky texture glides effortlessly onto the skin and layers beautifully beneath moisturiser, leaving your complexion looking healthy, radiant and revitalised.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e✔ Lightweight, fast-absorbing formula\u003c\/p\u003e\n\u003cp\u003e✔ Helps improve the appearance of firmer-looking skin\u003c\/p\u003e\n\u003cp\u003e✔ Helps maintain the skin's natural moisture barrier\u003c\/p\u003e\n\u003cp\u003e✔ Delivers long-lasting hydration\u003c\/p\u003e\n\u003cp\u003e✔ Leaves skin feeling soft, smooth and comfortable\u003c\/p\u003e\n\u003cp\u003e✔ Layers perfectly beneath moisturiser\u003c\/p\u003e\n\u003cp\u003e✔ Suitable for morning and evening use\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003eAfter cleansing and toning, apply \u003cstrong\u003e2–3 drops\u003c\/strong\u003e to the face and neck.\u003c\/p\u003e\n\u003cp\u003eGently smooth the serum over the skin until fully absorbed.\u003c\/p\u003e\n\u003cp\u003eFollow with your preferred \u003cstrong\u003eAMZE®\u003c\/strong\u003e moisturiser.\u003c\/p\u003e\n\u003cp\u003eUse morning and evening as part of your daily skincare routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAMZE® Tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply after toner while the skin is still slightly damp, then follow with moisturiser to help maintain hydration and support the skin's natural moisture barrier.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eBakuchiol\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA plant-derived skin-conditioning ingredient used to help improve the appearance of smoother, firmer and more refined-looking skin.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eHelps support the skin's natural moisture barrier while improving the appearance of brighter, more even-looking skin.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA form of hyaluronic acid that helps attract and retain moisture, leaving the skin feeling hydrated, smooth and supple.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eHelps condition the skin while supporting softness, hydration and everyday comfort.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eFive-Ceramide Complex\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA blend of \u003cstrong\u003eCeramide NP, Ceramide EOP, Ceramide NG, Ceramide NS and Ceramide AP\u003c\/strong\u003e that helps support the skin's natural moisture barrier and maintain skin hydration.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eBetaine\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA moisture-binding ingredient that helps attract and retain hydration for skin that feels soft and comfortable.\u003c\/p\u003e\n\u003ch3 class=\"\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eBilberry Fruit Extract\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA botanical skin-conditioning ingredient that helps leave the skin feeling refreshed and conditioned.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eRaspberry Fruit Extract\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA fruit extract that helps condition the skin while contributing to a fresh, healthy-looking complexion.\u003c\/p\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eAllantoin\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA skin-conditioning ingredient that helps soothe and leave the skin feeling soft and comfortable.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003eSkin concerned with the appearance of firmness\u003c\/li\u003e\n\u003cli\u003eDry or dehydrated skin\u003c\/li\u003e\n\u003cli\u003eDaily hydration and barrier support\u003c\/li\u003e\n\u003cli\u003eMorning and evening skincare routines\u003c\/li\u003e\n\u003cli\u003eLayering beneath moisturiser\u003c\/li\u003e\n\u003cli\u003eAnyone looking for smoother, healthier-looking skin\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AMZE","offers":[{"title":"Default Title","offer_id":58291218514252,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1079\/3893\/9212\/files\/L1A7565.jpg?v=1786700550","url":"https:\/\/amze.co.uk\/products\/firming-serum","provider":"AMZE","version":"1.0","type":"link"}